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sonarPolicing

The Opportunity

SonicSystem coupled with SonarNetworks' law enforcement expertise provides Law Enforcement organizations the unique ability to strengthen their Strategic Communications Plan and internal and external relationships though ongoing, loyalty based e-communication while dramatically cutting costs related to expensive print and direct mail programs.

This translates to:

  • Better branding of the organization
  • Increased employee and community participation in crime prevention, reporting and recruitment campaigns
  • Establishing new tools for unusual occurrences, civil defense, public education, anti-terrorism, criminal investigation, apprehension and missing person recovery
  • Improved crisis management capabilities.

Expand Awareness: The goal of building participative loyalty begins with providing employees, supporters, advocates, crime victims, political contacts and other law enforcement agencies with frequent, timely and reliable communications delivered in a personalized manner that is catalyst to their identification with the goals of the organization and its leadership.

Crime Prevention, Reporting, Apprehension and Property Recovery: An on-going communication with constituents whose first contact with law enforcement is that of crime victim - individual or business - can begin with informational email that assists them in navigating the organization as well as providing a means of communicating additional information. This first personalized e-communication can set the stage for bringing each crime victim into the organizations loyalty based, opt-in communications database and establish a long term relationship at the neighborhood, bureau and department levels.

Rumor Control: Erroneous media reporting about Department activities can be corrected immediately with city or county wide broadcasts to the entire database telling the true Department story, with hyperlinks to web pages that expand upon the story and support the facts.

Unusual Occurrence and Civil Defense Planning: Public education and information communications can be enhanced for both the civil defense planning and public information stages of major unusual occurrences and natural or man made disasters.

Improve Recruitment Efforts: Media rich email recruitment promotion campaigns sent to Department employees, citizen supporters and crime victims and community businesses with "send to a friend" capabilities provides a "viral" expansion in the reach and quality of the recruitment effort. Potential candidates can be driven to Police and Personnel Department web sites for more detailed information.

The Solution...

SonarNetworks' proprietary web hosted email system - SonicSystem - is scaleable and can accommodate the diversity of functional and geographic complexity within any law enforcement organization. It is designed to:

  • Assign and authorize unlimited sub-accounts to multiple department entities and specialized divisions.
  • Manage and restrict access to any combination of segmented databases.
  • Broadcast media rich HTML emails to any one or all segmented databases in a manner consistent with administrative assignment and authorization.
  • Accommodate and expand upon all elements of the strategic communications program as outlined above.
  • Accommodate administrative review and audits to measure the effectiveness of individual sonarPolicing campaigns.

SonicSystem is web hosted and maintained. It does not require the organization to provide IT department support, technical expertise or maintenance. It is user friendly, requires minimal training and includes on-line tutorials and training videos.

sonarPolicing Implementation

The sonarPolicing concept was created by Stephen Downing, a former chief officer of the LAPD and founder/CEO of SonarNetworks. Mr. Downing is passionate about introducing this modern tool to law enforcements arsenal of communication, community participation and crime prevention and therefore includes as a part of sonarPolicing's strategic communications package his personal consulting services from startup to implementation. His personal services following implementation are also available to the law enforcement client.

CLICK HERE for more Details about the sonarPolicing Concept and Pricing Plans or Contact:

Stephen Downing
Phone: 760 200 8892
Fax: 866 335 2188
eMail: steve@sonarnetworks.com


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